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Mitsubishi Motors to unveil an all-new compact SUV in Indonesia in August – Equipped with a new automotive sound system as a collaboration with Yamaha

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will premiere an all-new compact SUV at the 30th GAIKINDO Indonesia International Auto Show to be held this August Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will premiere an all-new compact SUV at the 30th GAIKINDO Indonesia International Auto Show to be held this August*. The all-new compact SUV is […]

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Do Star Endorsements Influence Your Purchase Decisions? And Would YOU Buy This BMW Because Arnold Schwarzenegger Recommends It?

In today’s celebrity-dominated culture, star endorsements have become a common marketing strategy. From commercials to social media campaigns, we often witness famous personalities promoting various products. But the question remains: do these endorsements truly sway our purchasing decisions? In this article, we delve into the impact of celebrity endorsements and invite you to share […]

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Quarter of car buyers ready for online sales, says Cox Automotive

A quarter of car buyers would be happy to purchase online today, while three-quarters say a website’s ‘quality’ would most likely influence their buying decisions. Writing in the latest AutoFocus, Cox Automotive’s quarterly automotive insight update, Regit founder and chief executive Chris Ashton-Green, says answers provided by 3,000 digital garage users show how important a […]

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GreyScale AI: Paving the way for the future of AVs

Autonomous vehicles (AVs) are the future of transportation, and neuromorphic sensors are at the forefront of this revolution. Inspired by how the human brain processes information, neuromorphic sensors are designed to mimic the functionality of biological neural systems and can capture and process complex data. Market Researcher Yole has projected that the market for neuromorphic […]