Super car

Plans to double Autorola UK workforce fuelled by remarketing success

Autorola UK is set to become the European used car remarketing business’s largest operation after strong growth prompted plans to double its workforce.

The business now operates online dealer remarketing platforms Lamborghini, Aston Martin, and McLaren in Europe, plus the UK platform for Porsche Cars GB, and has seen its Indicate valuations tool adopted by over 500 retailers. 

“We have been selling used cars online for over a decade and the biggest trigger for acceptance was during the pandemic when online remarketing operations were the only ones open for business,” said Jon Mitchell, Autorola UK’s group sales director.

Jon Mitchell, Autorola UK sales director“Our buyer-base has since doubled to over 2,000 active buyers, while our wholesale used vehicle platform hosts over 12,500 used vehicles for sale due to continued fleet and dealer vendor growth.”

Autorola UK now plans to double its workforce as it aims to become the biggest business by turnover in the 19-country global Autorola Group.

It plans to double its workforce over the next three years to 100 staff and has already doubled the size of its Macclesfield headquarters to accommodate 15 new staff employed so far in 2023.

AM has regularly featured used car valuations insight delivered via Autorola’s Indicata platform.

Earlier this month its reports revealed that strong demand for used diesel vehicles has resulted in a 5.6% increase in values during Q1.

Mitchell said that demand for the platform was growing. He said: “We now have over 500 franchised dealers and car supermarkets using Indicata data to help them make strategic decisions about their used car businesses.

“Competitors leaving the market has also helped and we have some dynamic new products planned for launch later in 2023.”

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