Stoneacre Motor Group’s efforts to deliver eco-friendly car sales have seen it branch out with a new tree-planting partnership which has taken root in its Lexus Newcastle and Lexus Teeside dealerships.
The retail site on Cygnet Drive, Stockton-on-Tees and Cobalt Park Way, The Silverlink, Newcastle, will plant a tree for every car it sells as part of a new partnership with Tree-Nation.
Each customer will receive a personalised Tree Certificate that will allow access to a virtual Stoneacre Lexus Forest, giving a glimpse of the number of trees the initiative has delivered.
Mark Zavagno, digital operations director for Stoneacre Motor Group, said: “as the world continues to focus on sustainability, it has become increasingly important to us to be aware of our practices as a company.
“With our new partnership with Tree-Nation, we have the opportunity to prompt a change towards a greener future.”
Stoneacre’s partnership is not the first of its kind in the sector.
In April last year Vindis Group marked Earth Day with a pledge to plant a tree with every car its sells as part of a wider bid to become a carbon neutral business.
Speaking at the time, Vindis Group managing director Jamie Vindis said the project marked “a significant step forward in our ambition to become a Net Zero organisation by 2030”.
Stoneacre joined the Lexus franchise with an innovative dual-brand Newcastle site, which sees the Japanese brand’s products sold under the same roof as Aston Martin, following the franchise’s 2020 acquisition from Jardine Motors Group.
Lexus is now poised to launch its first electric vehicle (EV), the RZ.
The 313PS premium SUV claims a range of around 250 zero-emissions miles and was driven and reviewed by AM’s sister title Fleet News earlier this month.