A new partnership with digital solutions specialist Vehicles in Video is the first sign of a new strategy for the RAC Dealer Network.
The new partnership with Vehicles in Video will enable retailers to make a personalised video of a vehicle and send it directly to a customer.
Lee Coomber, RAC client director, said: “We’ve always taken a view that we are not just a warranty and aftersales product provider to each of our dealers but that we are here to help them grow and prosper as a business.
“The new arrangements extend that thinking. We are planning to cover all kinds of areas of dealer activity and enable our members to access high quality suppliers who will help them drive sales and customer satisfaction at beneficial prices.
“While we’ve been carrying out some groundwork in this area for a while – including holding open days with G3 Remarketing to help our dealers access stock – the new partnership with Vehicles in Video is really the first of these partnerships.”
He added that discussions towards new partnerships were underway in areas such as online review and feedback, stocking and motor finance, specialist dealer web site providers, and trade-to-trade sales.
“It’s about becoming a doorway to a whole range of products and services that we believe will have a real impact on individual dealer success,” Coomber said.
“It’s very much part of the ethos here at Assurant, which partners with the RAC in the dealer and aftersales sectors, to add value to the relationships we build with our customers.”
Car retailers must rethink their customer propositions to offer greater financial security to cash-strapped customers, according to RAC Dealer Network.
RAC Dealer Network said a series of third-party agreements are due to be announced providing products and services in support of its used car, van, motorcycle and motorhome retailers.