Stellantis’ Citroen UK business has appointed Clare White as its new marketing director in a leadership team led by new managing director Greg Taylor.
Taylor’s appointment was announced by the OEM alongside its plans for a restructure of its franchised car retail operations reported by AM back in October.
The changes saw former Citroen UK MD Eurig Druce take the new role of director of network operations for Stellantis UK.
Today (January 11) the brand revealed that former Vauxhall head of marketing and communications White would replace Nicola Dobson.
Former Fiat boss Taylor said: “Clare brings a wealth of experience to the team and I’m excited to be working with her.
“This is a pivotal time to be joining Citroën UK as we move forward with our electrification journey and continue to be a bold and audacious brand that truly cares for people and planet.
“I look forward to building on the energy and drive that Eurig has created within the brand, and I want to wish him all the best in his new role”.
New Citroen MD Taylor joined the Jeep and Chrysler brands as an undergraduate, before progressing through the organisation, holding various sales and operational roles at Fiat, culminating in leading the national sales organisation.
He later assumed responsibility for sales planning and logistics for the FCA brands in the UK while also taking responsibility for the Ireland business as managing director FCA Ireland DAC, before becoming MD at Fiat and Abarth in 2021.
In her previous roles White has been Vauxhall’s marketing and programmes specialist, Network Q marketing manager, fleet communications manager and national brand manager for used vehicles.
In her new role, White will oversee Citroën’s electrification strategy in the UK as the brand moves to offer electric or plug-in hybrid variants across its entire model range by 2025.
White will work closely with the wider Citroën UK team across projects, including the launch of the new ë-C4 X Electric, Citroen said.