Car Care Plan claims to have introduced a “forward-thinker with a proven strategic sales track record” to its leadership team with the appointment of Simon Cook as its new sales director.
Cook joins the car warranty provider from AXA, where he was its automotive business development director, having previously worked for Allianz as both head of sales and marketing and international sales director.
In his new role he will assume responsibility for the sales team at Car Care Plan, which registered over 1.4 million vehicle warranty and asset protection products in more than 80 countries worldwide in 2021.
Cook said: “I am thrilled at the prospect of joining the fantastic team at Car Care Plan and building on their successes, award winning products and services to ensure they are adapted for a rapidly changing world.”
Cook took up his post with Car Care Plan at the start of December, bringing with him over 30 years in the industry.
His career started with Iveco, before he held several senior and global roles building sustainable partnerships with OEMs, importers, distributers, and dealers across a range of insurance products and services, the business said.
It added: “As a forward-thinker with a proven strategic sales track record, Simon has developed broad executive level experience and has worked internationally leading successful sales teams.”