Super car

Sinclair Group begins development of new JLR Swansea dealership


Sinclair Group will continue to strengthen its franchised car retail partnership with Jaguar Land Rover (JLR) with the development of a new Arch Concept dealership in Swansea.

Work has started to create a new purpose-built dealership for the franchise, which was acquired from Pendragon three years ago, on the Swansea Vale Business Park at Llansamlet.

The new dual brand dealership will replace Sinclair’s existing site just two miles away at Valley Way, on Swansea Enterprise Park, creating a facility which features a 12-car showroom, 90-car approved used car forecourt and 18-bay aftersales workshop.

Sinclair’s investment in JLR comes four years after it first joined the franchise through the 2018 acquisition of Likes Land Rover at Hay-on-Wye from Walters Group and less than two months after it added Land Rover sites in Aberystwyth and Ludlow through the acquisition of Shukers.

Sinclair Group MD Andy Sinclair“We now represent 10 brands in 24 locations and are committed to providing our customers with the very finest facilities befitting the prestigious marques we represent and an outstanding experience to match,” said Sinclair Group managing director Andy Sinclair.

“We’re proud to represent Jaguar Land Rover in Swansea and the prospect of operating from such a magnificent, new facility I believe will enhance our service offering and will provide magnificent surroundings for all whether coming to work or visiting us to buy a new car or bring an existing vehicle in for servicing.”

Overseeing the Swansea operation as head of franchise for Sinclair JLR is Nicky Boyce. He said: “Our customers have the prospect of a retail experience that will be second-to-none and one which will combine the very latest Jaguar Land Rover facilities and showroom concepts with the class-leading service that the Sinclair Group has taken great pride in delivering for over 75 years.”

“The plans for our new Swansea premises look incredible and I am thrilled at the prospect of my colleagues and I travelling to work in such a state-of-the-art facility that offers the highest levels of modern luxury and proudly represents our brands of Jaguar Land Rover and the Sinclair Group.”

Sinclair’s Swansea JLR operation will be the AM100’s group’s first retail site to feature a drive-in service reception.

Outside, there will be 380 parking spaces available, and 24 spaces equipped with charging stations, readying the site for the arrival of the first all-electric Land Rover arrive in 2024.

Working in partnership with design and build contractor, Jones Brothers, the Sinclair Group has also ensured that the new dealership will be constructed with sustainable and environmental considerations in mind.

It features a thermally-efficient shell and solar panels, whilst more than 3,000 shrubs and trees will be planted and new wetland habitats created within the site’s infrastructure.

Swansea City Council Leader Rob Stewart was positive about the new development, which is being created on land near to former colliery workings which were filled by the Welsh Government in partnership with the land owners, Swansea City Council, in preparation for future development.

He said: “I’m pleased that we have been able to play our part in assisting this long-standing business in Swansea with this project and wish them well for the future.

“The council has a strong record in supporting our business community in making Swansea a great city to live, work and thrive in.”



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